Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys Supermarket, Bloom, Bottom Dollar Food, and Reid’s banners. With approximately 73,000 associates[1], Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a food retailer headquartered in Belgium which operates in 7 countries. Delhaize Group was founded in Belgium in 1867. The principal activity of Delhaize Group is the operation of food supermarkets in North America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 “Top 75 North American Food Retailers” based on 2006 fiscal year estimated sales of $17.3 billion.[2]
Food Lion is the namesake concept for Food Lion LLC and is centered around building a neighborly and convenient supermarket for its customers featuring “extra low prices” on name brand and private label merchandise. “Extra low prices” is an accurate claim as many items can be consistently found for 1 to 2 percent more at stores such as Wal-Mart. The MVP Loyalty Card is a staple of the Food Lion pricing strategy.
