Since time immemorial make up has always been an essential part of every woman’s life. From wedding parties to family get together and informal gatherings every woman applied make up to look beautiful and youthful. Although it might make the face look good but the harmful effects of make up were always ignored. Regular application of makeup resulted in aging skin, fine lines, wrinkles and an overall decrease in the natural face value. Thereafter a healthy makeup was required and a mineral based makeup was created by Bare Escentuals in 1976 and was named by Diane Ranger in 1977.
Mineral make up, by definition, is makeup products made from minerals. It comprises of a variety of natural minerals found in the earth’s crust and is free of chemicals, alcohols, dyes and other preservatives. These minerals are finely milled, pulverized, purified and coated with inorganic pigments before reaching the end consumers. The coated pigments are for coloring and shimmering effects. The most common minerals often used are titanium dioxide and zinc oxide, iron oxide and bismuth oxychloride. Titanium dioxide and zinc oxide have anti-inflammatory properties and are the best UV blockers.
There are several reasons to why these cosmetics made of minerals have become a rising trend in the cosmetic industry. The first and foremost advantage is that the makeup provides an excellent sun protection and is potentially free from fragrance, preservatives and oils. Secondly, they will not clog pores, are water resistant and will not support bacterial growth.